Our client, in the real estate sector is currently seeking to recruit a motivated and experienced candidate for the position of Head of Marketing and Communication, who will oversee and drive all aspects of Marketing and Communication within the company to realise the goal of growth acceleration and effectively communicate, maintain and represent the company's brand image in the Mauritian and Indian Ocean market.
Reporting to the CEO the main responsibilities will be to:
Develop and implement commercial Marketing and Communication strategies to align with the business needs and objectives.
Lead the strategic development of the internal Communications programs to elevate the corporate profile in the Mauritian market.
Maintain overview across the Marketing, Communications and Public Relations portfolios to ensure that they are run effectively.
Identify opportunities for new Marketing and Public Relations initiatives to focus and enhance on business units that will drive company performance.
Oversee the creation of the overall branding and digital marketing strategy to ensure alignment with the company brand.
Track executions of plans and ensure that they are carried out, as per brand expectations and conform to set deadlines
Communicate with the Marketing and Public Relations team to ensure timely and relevant promotion of property and land assets through advertisements, open viewings, events and press releases.
MARKETING AND CUSTOMER SERVICES
Recommend overall Marketing strategy for property classes (i.e. Commercial, Land) by overseeing the following:
Lead market competitive activities, market intelligence and benchmarking exercise; Develop Unique Selling Propositions, rationales and marketing calendars; Oversee customer touchpoints across Commercial projects; Lead the development of supporting marketing and sales materials.
CAMPAIGNS, PUBLIC RELATIONS, PRESS AND MEDIA
Oversee the management and execution of Public Relations and Corporate Communications activities and associated third party agencies.
Drive all marketing campaigns, including digital and non-digital, from conceptualisation to execution to achieve budget and business plans.
MONITORING, METRICS AND REPORTING
Identify, manage and evaluate metrics, surveys, and reporting for web and social media presence and media coverage.
Monitor performance of commercial activities using key metrics and prepare reports for Executive Management.
STAKEHOLDER ENGAGEMENT AND RELATIONSHIP MANAGEMENT
Drive marketing campaigns to acquire new customers and manage both new and existing client relationships.
Build and maintain profitable partnerships with key stakeholders to strengthen relationships and leverage opportunities.
Cultivate, manage and maintain effective relationships with key media contacts, advertising and design agencies to ensure maximum Public Relations exposure.
BUDGET MANAGEMENT AND CONTROL
Define and set the overall Marketing and Communications budget, in conjunction with the CEO.
Monitor adherence to budget on an ongoing basis to prevent either over or under spend.
Make sure adequate staff levels are in place to cover for absences and peaks in workload.
Evaluate team' performance in a fair and transparent manner on a periodic basis.
Provide input and recommend contemporary best practices to keep the Marketing and Public Relations team current and competitive in the Mauritian marketplace.
Develop and implement training material to maximize the Corporate Sales success and performance of Marketing and Public Relations stff .
what you need to know
Minimum of a Bachelors' Degree in Business Administration, Corporate Communications, Marketing or equivalent.
A master's degree would be an advantage.
Minimum 12 - 15 years of experience within either a Sales and/or Marketing and/or Client Relationship Management environment, of which at least 5 - 7 years should be in a Senior Manager capacity.
Proven track record of developing and implementing effective marketing, customer satisfaction and communication strategies (in-depth market understanding; powerful and innovative consumer insights generation; large multi-media and advertising budget management; advertising, media and PR agencies management)
Proven track record working in Corporate Communications, Public Affairs, Journalism or International Relations in either the public or private sectors is essential.